About The Summit

The 7th Marketing Leadership Summit builds on the success of its earlier editions featuring over 150 eminent thought leaders and over 2500 senior executives and marketers. The theme of the conference this year is “Future Forward Marketing”.

Long-term trends encompassing technological, socio-economic, and geopolitical developments are reshaping marketing and forcing executives to adapt radically. Advances in technology, artificial intelligence, big data, connected devices, and the expansion of networks are helping deepen customer relationships while challenging traditional marketing tenets. Marketers also need to be cognizant of the major shifts in culture and consumer perceptions. Against this background, the Summit will showcase top-level idea exchanges featuring innovative marketing leaders and Industry stakeholders. Its primary thrust is to enable participants develop effective responses to tectonic shifts in marketing by highlighting evolving strategies that can perform in the new normal.

Speakers

Who Should Attend
  • CEOs, CMOs
  • CXO’s, Department Heads
  • SMEs, Start-Ups
  • Web and Social Media Strategists
  • Marketing and PR Agencies
  • Data and Analytics Professionals
  • Market Research Organizations
  • Brand Consultants

Agenda

10:15 – 10:25 Hrs. Opening Remarks Indrani Kar
Principal Advisor, CII &
Head, CII-Suresh Neotia Centre of
Excellence for Leadership
10:25 – 10:40 Hrs. Welcome Address Rajesh Ramakrishnan
Chairman, CII National Committee on Marketing Leadership and
Managing Director, Perfetti Van Melle India
10:40 – 11:00 Hrs Special Address Bikram Bedi
Vice President & Country Managing Director
Google Cloud India
11:00 – 11:05 Hrs. Concluding Remarks Indrani Kar
The Artificial intelligence revolution is the biggest technological shift in our lifetime & has emerged as a transformative force, revolutionizing industries as well as reshaping the way businesses operate. AI is reimagining operations and enhancing efficiency, unveiling hidden insights & empowering data-driven decisions. As Al becomes all-pervasive, its also having profound implications on business models as a whole new generation of companies are being built. Marketers are not competing with AI but are competing with a business that is leveraging AI.

The session will deliberate on how the ecosystem should be ready & incumbents be more agile in embracing this change.
Moderator
Bhaskar Ramesh
Director - Omnichannel Businesses
Google
Speakers
Kedar Lele
Executive Director, Customer Development
Unilever
Moumita Sarker
Partner
Deloitte
Whether AI achieves the potential that clearly exists depends on businesses coming to understand the need for a coordinated and strategic approach to AI-led marketing. There is a need for perspectives across the marketing realm on how AI is being used to reimagine work, which sectors are seeing the maximum adoption and what success would look like when the benefit of this technology is unlocked.

The session will feature three seasoned business practitioners showcasing their POV and backing it up with case studies of how they are leveraging AI in their fields.
Moderator
Anindita Veluri
Director- Marketing
Adobe India
Speaker
Ravi Santhanam
Group Head and CMO
HDFC Bank
Arun Iyer
Founder
Spring Capital
This keynote will showcase how future marketing leaders must function to make their role a strategic differentiator across industries and how marketing can move from being a cost center to driving boardroom value. It will also give an overview of the findings of a high-impact CII and Deloitte report.
Speakers
Karishma Gupta
Partner – Consulting
Deloitte
Hyper-connected consumers demanding seamless and personalized experiences across every touchpoint with a company will be the norm in the future. Meeting these expectations will be critical for success, and the future of customer experience will depend on staying ahead of the curve.

This session will deliberate on a diverse range of elements molding the consumer of tomorrow including millennials Z of tomorrow. It will also discuss how marketing to the Gen-AI native consumer assumes priority and global concepts need to be blended with local realities.
Moderator
Ranjani Krishnaswamy
General Manager - Marketing
Titan Company Limited
Speakers
Manish Makhijani
Partner
MRSI
Srivatsan Sridhar
Founder and CEO
Skydo
Soumya Mukhopadhyay
Head of Innovation Domain - APAC
Kantar
Deepika Bhan
President - Packaged Foods
Tata Consumer Products
We hear all the time about how technology has disrupted the marketing industry, resulting in a field that looks nothing like it did five years ago. And while that’s true, consistent threads have remained intact the entire time.

This session can deliberate on essential tenets and strategies that will not change in an ever-changing business environment. The panel will discuss proven best practices that will remain in vogue despite changing market dynamics.
Moderator
Anand Santhanam
Chief Sales and Marketing Officer
Saint Gobain
Speakers
Prabhat Kumar
Vice President - Flat Products, Marketing & Sales
TATA Steel
Ashwin Moorthy
Chief Marketing Officer
Godrej Consumer
Mohit Ahuja
President
Gozoop Group
V G Senthilkumar
Head-Marketing & Branding
Bank of Baroda
The session will contrast the possible future of marketing in the context of consumer mindsets becoming more entrenched in the past (increased nationalism, trade barriers, nearshoring, etc.) vis-à-vis a more global outlook and appropriate brand responses. It will be a tete-a-tete between two highly seasoned marketers.
Moderator
Mehernosh Malia
Director
Nestle India
Speakers
Sumeli Chatterjee
Head - Integrated Marketing and Experiences, India & Southwest Asia
Coca Cola
Indrani Kar
Principal Advisor, CII &
Head, CII-Suresh Neotia Centre of
Excellence for Leadership

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